Xaxis is the part of WPP’s huge data operation that fuels its programmatic buying business – clients hand over the task of buying media online to the WPP/GroupM company and it adds a bit on top. In other words, it’s a media broking operation (WPP’s Rob Norman disputes this, see Update below). GroupM’s MEC does ...
Xaxis is the part of WPP’s huge data operation that fuels its programmatic buying business – clients hand over the task of buying media online to the WPP/GroupM company and it adds a bit on top. In other words, it’s a media broking operation (WPP’s Rob Norman disputes this, see Update below). GroupM’s MEC does ...