Clik here to view.
Xaxis boss Brian Lesser on the future of digital video and WPP’s role in a...
One thing we will be hearing a lot more about in 2015 is ‘programmatic’ TV and video and WPP is determined to be a major player in this through its Xaxis operation. It’s quite hard to work out what...
View ArticleClik here to view.
VivaKi dismantles centralised ad trading operation
Publics Groupe’s VivaKi digital media operation has joined the agency groups in apparent full retreat from proprietary ad trading, dismantling its 120-strong ad trading unit and despatching them back...
View ArticleClik here to view.
We do have a succession plan says WPP’s Sorrell – although he’s not telling...
To London’s gleaming new Ham Yard hotel for an IPA (agency trade body) do featuring Sir Martin Sorrell, the subject of much debate over the previous weekend when details of his humungous £36m bonus...
View ArticleClik here to view.
Xaxis moves to centre stage at WPP’s Group M as Lesser takes top North...
We wondered if Kelly Clark’s departure as CEO of WPP’s GroupM in North America might signal closer ties between WPP’s media holding company and newly-minted programmatic gold mine Xaxis and – it does....
View ArticleClik here to view.
Will WPP’s new Xaxis Politics swing the US presidency?
WPP boss Sir Martin Sorrell likes years with big events – he reckons, correctly no doubt, that advertisers flood in to such things like lemmings – and they don’t come much bigger than the US...
View ArticleClik here to view.
WFA: independents step up programmatic challenge to agency trading desks
Agency trading desks continue to be the dominant model for programmatic ad buying, used as the principal approach for nearly 40 per cent of the world’s biggest brands, according to new research by the...
View ArticleClik here to view.
Google challenges media agencies in programmatic TV ads
The giant octopus that’s Google (Goldman Sachs has already nabbed the giant squid) is setting its sights on TV ad buying – programmatic version – by offering advertisers the chance to buy TV through...
View ArticleClik here to view.
Media agencies face backlash from clients over cost and transparency of...
Xaxis is the part of WPP’s huge data operation that fuels its programmatic buying business – clients hand over the task of buying media online to the WPP/GroupM company and it adds a bit on top. In...
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Surprise retreat as WPP’s Xaxis rolls XFP digital ad platform into...
WPP’s Xaxis data cum media buying platform has come under fire recently for, among other things, a lack of transparency and the marcoms giant has moved swiftly and dramatically to remedy things. WPP is...
View ArticleClik here to view.
Xaxis boss Brian Lesser on the future of digital video and WPP’s role in a...
One thing we will be hearing a lot more about in 2015 is ‘programmatic’ TV and video and WPP is determined to be a major player in this through its Xaxis operation. It’s quite hard to work out what...
View ArticleClik here to view.
VivaKi dismantles centralised ad trading operation
Publics Groupe’s VivaKi digital media operation has joined the agency groups in apparent full retreat from proprietary ad trading, dismantling its 120-strong ad trading unit and despatching them back...
View ArticleClik here to view.
We do have a succession plan says WPP’s Sorrell – although he’s not telling...
To London’s gleaming new Ham Yard hotel for an IPA (agency trade body) do featuring Sir Martin Sorrell, the subject of much debate over the previous weekend when details of his humungous £36m bonus...
View ArticleClik here to view.
Xaxis moves to centre stage at WPP’s Group M as Lesser takes top North...
We wondered if Kelly Clark’s departure as CEO of WPP’s GroupM in North America might signal closer ties between WPP’s media holding company and newly-minted programmatic gold mine Xaxis and – it does....
View ArticleClik here to view.
Will WPP’s new Xaxis Politics swing the US presidency?
WPP boss Sir Martin Sorrell likes years with big events – he reckons, correctly no doubt, that advertisers flood in to such things like lemmings – and they don’t come much bigger than the US...
View ArticleClik here to view.
WFA: independents step up programmatic challenge to agency trading desks
Agency trading desks continue to be the dominant model for programmatic ad buying, used as the principal approach for nearly 40 per cent of the world’s biggest brands, according to new research by the...
View ArticleClik here to view.
Google challenges media agencies in programmatic TV ads
The giant octopus that’s Google (Goldman Sachs has already nabbed the giant squid) is setting its sights on TV ad buying – programmatic version – by offering advertisers the chance to buy TV through...
View ArticleSilvia Sparry of Xaxis: will creativity solve digital advertising’s...
With the approaching obsolescence of third-party cookies, marketers must reimagine how they optimise digital campaigns, strengthen audience connections, and build relevant ad experiences. Digital...
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