With the approaching obsolescence of third-party cookies, marketers must reimagine how they optimise digital campaigns, strengthen audience connections, and build relevant ad experiences. Digital advertising’s precision targeting and measurement capabilities have placed performance under the microscope, but this has drawn marketers’ attention away from the importance of human creativity. Data and creativity aren’t mutually exclusive; …
The post Silvia Sparry of Xaxis: will creativity solve digital advertising’s cookie-free dilemma? first appeared on More About Advertising.