Agency trading desks continue to be the dominant model for programmatic ad buying, used as the principal approach for nearly 40 per cent of the world’s biggest brands, according to new research by the World Federation of Advertisers (WFA). However advertisers are demanding a new kind of relationship that provides significantly improved control and transparency, ...
Agency trading desks continue to be the dominant model for programmatic ad buying, used as the principal approach for nearly 40 per cent of the world’s biggest brands, according to new research by the World Federation of Advertisers (WFA). However advertisers are demanding a new kind of relationship that provides significantly improved control and transparency, ...